CHARMANT Line Art
Website for LineArt. An eyewear brand that pursues beauty and comfortability
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- Website for Line Art. An eyewear brand that pursues beauty and comfortability
LineArt : Pursuit of Beauty and Comfortability
Charmant headquarters is located in Sabae of Fukui Prefecture where 90% of the national eye-wear frames are produced. "LineArt" is their flagship brand that is made in their pursuit to provide ultimate comfortability. For this brand, Charmant has developed their own metal material, even their own component bonding technology. LineArt is greatly praised for their craftsmanship and has won many awards. Akari's goal when creating their brand website was to express what is referred to consumers as a "miraculous" fitting when visiting the website.
- CLIENT
- CHARMANT
- WE DeLivered
- Planning, Direction, Design, Front-end Implementation, System Development
Art Direction
LineArt is loved by people of all ages. We aimed for a UI that was easy to navigate for people that have a difficult time reading small characters. Also, for people that may not have much experience browsing the web. The goal was prioritizing readability without unnecessary flair while showcasing the beauty of the product.
